Rich is (dead link) smokin' crack again. i don't think the Macintosh advertisement is all that clever (none of the nominees are though). i think Rich is an example of why people should never touch a Mac. you'll end up brainwashed into supporting them, no matter what (maybe that's what the 1984 ad really meant). :)
the nominees suck. when you're spending all your money on the air time, i guess you don't have much left for quality. i've seen better commercials during mid-December prime time, when everything around it is either reruns or crappy Christmas programming.